Our recent thinking….
ChatGPT unboxed
Unlocking the ‘soft power’ of British brands (with a nod to the Coronation)
Can the energy drink category change its clothes: from baddie to goodie?
Photo credit: https://litfl.com/ernest-amory-codman/
Evidential Thinking
Dr Ernest Codman and the End Results System. Why evidence is better than affirmation.
April, 2020
Photo by Parker Johnson on Unsplash
Mistaken Thinking
Big Data has been around for a long time and has experienced some inauspicious episodes. This one is all about misplaced confidence.
Coronavirus: The definitive ‘Challenger’
Our pre-Covid assumptions and predictions about marketing in 2020 and beyond have been thrown into turmoil by our stealthy viral challenger. Coronavirus consummately fulfils every credo of challenger branding. This is how.
May, 2020
