Identifying the path to adoption in solar power

Sunrun, the leading solar panel provider in the US, desired a more strategic focus and wider vision for growth, underpinned by a foundational understanding of the market and consumers. We helped the business understand consumer drivers and barriers though an online qual community, then segmented the market quantitatively, creating psychographic typologies. We thus identified the core growth target at the leading edge of the market, and the fast-followers representing the next wave of expansion, while defining and sizing the opportunities for growth and their relevant targets.