Building winning portfolios, globally

Insight Inside was one of three agencies worldwide engaged to support Heineken’s Building Winning Portfolios programme. The approach requited a consumer and needstate segmentation, in order to define demand spaces – the latter allowed us to align brands against target footprints, and identify opportunities for growth, via collaborative and stimulating workshops. We conducted this work 19 times in 12 markets over a number of years, tracking changes in key markets, across a number of regions, most recently Nicaragua.