Creating a strategy to help kill germs, beautifully…

Thornton & Ross sought to define a brand positioning and strategy that could unlock lasting growth for Zoflora, including visions for brand stretch and innovation.  We collaborated closely with the UK business over a programme of work including qual consumer-closeness, quantitative consumer segmentation, brand design audit and social listening, from which we helped to develop a brand vision, positioning, and innovation pipeline.  We then supported the business’s global expansion for Zoflora, with qual and quant work to inform the launch strategy in China, US, Germany, UAE and KSA.