Wolseley UK, the largest distributor of heating and plumbing products to the professional market, needed to develop a customer segmentation to help achieve its ambitious growth strategy.

Our quantitative:qualitative approach combined business metrics with need states and attitudes, to deliver a segmentation that is now being used successfully to build compelling and differentiated propositions for all priority customer segments.

Insight Inside really understand what makes B2B segmentation different to consumer models. Their carefully thought-through project design, meticulous approach to analysis and insightful deep dive work, has delivered a segmentation that has become a key driver for the strategic planning of our business and a benchmark for other group companies. They agonise about detail and their senior team is closely involved with the project every step of the way.

Rob Gladwin. Managing Director, Plumb & Parts Center