Friesland Campina

We have conducted segmentations for this multinational dairy business in different markets. These have led them to completely reappraise the key usage occasions for their products, resulting in much more targeted activation and clearer brand architecture.

We are very happy with the entire segmentation project. The findings were really clear and Insight Inside fielded a dedicated senior team who were in full control. I’ve had a few experiences of segmentation projects but none of those other companies were able to deliver to this quality in such a clear manner.

Mei Kuen Lee, Head of Consumer Insight, AMEA region