Insight Insides

Case Studies

  • Heineken

    Heineken sought to transform the way the business used segmentation in order to inform portfolio planning.

  • SCA Feminine Hygiene

    SCA sought to evolve their femcare business and to build a new brand architecture to support this.

  • GSK

    GSK sought to grow their global business in vitamin and mineral supplements by creating a compelling vision for the category.

  • Friesland Campina

    Understanding the need states behind nutrition in different markets to inform innovation and brand architecture.

  • SCA Toilet Paper

    SCA had a need to update their segmentation models and improve on the level of actionability delivered by frameworks.

  • Wolseley

    Building a business-to-business segmentation for this FTSE 100 company and embedding within the organisation.

  • Avery Dennison

    The world’s largest labelling and packaging materials business needed to develop a complete insight strategy to fuel smart innovation.

A selection of other clients

  • Dairy Crest:
  • IHG:
  • Embraer:
  • Lego:
  • VW:
  • Waitrose:
  • NHSProfessionals:
  • Salomon:
  • Aviva:
  • E.ON:
  • Mavic:
  • The Study Group:
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