Heineken sought to transform the way the business used segmentation in order to inform portfolio planning.
SCA sought to evolve their femcare business and to build a new brand architecture to support this.
GSK sought to grow their global business in vitamin and mineral supplements by creating a compelling vision for the category.
Understanding the need states behind nutrition in different markets to inform innovation and brand architecture.
SCA had a need to update their segmentation models and improve on the level of actionability delivered by frameworks.
Building a business-to-business segmentation for this FTSE 100 company and embedding within the organisation.
The world’s largest labelling and packaging materials business needed to develop a complete insight strategy to fuel smart innovation.