Insight Insides

Case Studies

  • Heineken

    Heineken sought to transform the way the business used segmentation in order to inform portfolio planning.

  • SCA Feminine Hygiene

    SCA sought to evolve their femcare business and to build a new brand architecture to support this.

  • GSK

    GSK sought to grow their global business in vitamin and mineral supplements by creating a compelling vision for the category.

  • Friesland Campina

    Understanding the need states behind nutrition in different markets to inform innovation and brand architecture.

  • SCA Toilet Paper

    SCA had a need to update their segmentation models and improve on the level of actionability delivered by frameworks.

  • Wolseley

    Building a business-to-business segmentation for this FTSE 100 company and embedding within the organisation.

  • Avery Dennison

    The world’s largest labelling and packaging materials business needed to develop a complete insight strategy to fuel smart innovation.

A selection of other clients

  • Dairy Crest:
  • IHG:
  • Embraer:
  • Lego:
  • VW:
  • Waitrose:
  • NHSProfessionals:
  • Salomon:
  • Aviva:
  • E.ON:
  • Mavic:
  • The Study Group:
Leave Feedback

Got something we need to hear? Let's have it - the good, the bad and the ugly.

We want to make this site amazing. Now we're live, for the next few weeks, here's the place to leave your feedback. We value all feedback, so please be as specific as possible - we do read it all!