Insight Insides

  • How “design thinking” can unite researchers and creatives

    How to approach innovation in a way that allows researchers and designers to unite and journey together through the creative process.

  • Avoiding the Imitation Game

    Challenger brands succeed precisely because they do not ape the market leader or follow the category rules – demanding a new approach to brand equity measurement.

  • Making research work harder - connecting what we know.

    Many Heads of Insight and Marketing are not crying out for more spend on research, but for better connection and mining of the research they have.

  • Hero Series – Dan Ariely

    Although he has no formal training in economics he is one of the world’s leading behavioural economists. He has written 3 books of which 2 became New York Times Bestsellers.

  • Comfort in the Familiar

    Pancake consumers were ready to endorse a product that didn’t even exist because they had confidence and comfort in a brand that they already knew. This is called endowment.

Leave Feedback

Got something we need to hear? Let's have it - the good, the bad and the ugly.


We want to make this site amazing. Now we're live, for the next few weeks, here's the place to leave your feedback. We value all feedback, so please be as specific as possible - we do read it all!